PURLs

Personalized URLs, or PURLs for short, is a term for specially built websites incorporating personalization for each and every recipient of a direct marketing campaign.  The most commonly used vehicles for PURL deployment are variable data based direct mail and email marketing campaigns.   These campaigns are often referred to as “integrated cross-media” or “multi-channel,” and based on progressive marketing practices used by savvy advertisers.

The inclusion of a PURL in your next marketing campaign is sure to add value, and dependent on your industry, can have an incredible effect on securing leads and building your database.  By using a PURL, you can open up a whole new and unique way of allowing your campaign recipients to respond.  In conjunction, you can keep higher quality track of the results, with plenty of information to make cognizant and relevant decisions impacting your plan.